{"title":"Eel","description":"\u003cp\u003ePremium eel and eel rolls, flash-frozen for rich, tender flavour.\u003c\/p\u003e","products":[{"product_id":"frozen-eel","title":"Frozen Eel","description":"\u003cp\u003eOur premium frozen eel is carefully processed and flash-frozen right after harvesting to preserve its rich, succulent texture and distinctive savoury flavour. Eel features tender, fatty meat with a high moisture level, delivering a satisfying melt-in-the-mouth eating experience. This versatile seafood ingredient is widely used across Asian-style cuisines and is suitable for steaming, braising, miso soup, grilled unagi rice bowls and stir-fry recipes. It brings restaurant-grade flavour to home cooking, ideal for weeknight meals, weekend treats and special festive dining occasions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFresh-processed eel, quick-frozen at peak quality to lock in juicy, tender meat and natural umami taste.\u003c\/li\u003e\n\u003cli\u003ePlump, succulent flesh with moderate fat content and a rich flavour without excessive fishy odour.\u003c\/li\u003e\n\u003cli\u003eExtremely flexible for multiple cooking styles: braised eel, miso hot pot soup, grilled eel donburi, steamed and stir-fried preparations.\u003c\/li\u003e\n\u003cli\u003eMaintains good moisture during cooking; meat stays soft and does not dry out easily.\u003c\/li\u003e\n\u003cli\u003eGreat choice for daily home meals, holiday feasts and homemade Japanese-style cuisine.\u003c\/li\u003e\n\u003cli\u003eFrozen raw eel portions, pre-cleaned for convenient handling and long-term freezer storage.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCooking Suggestions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThaw frozen eel slowly inside the refrigerator. For steamed black bean eel, arrange eel segments on a plate, top with fermented black beans, minced garlic, green onion and chilli, and steam until the meat turns opaque. For a miso soup pot, add eel fillets to simmering miso broth together with tofu, carrot and leafy vegetables, and simmer gently until fully cooked. For a grilled eel rice bowl, baste eel pieces with sweet soy-based sauce and grill until caramelised, then serve over steamed white rice. Avoid over-boiling or overcooking to keep the flesh tender and juicy, and make sure the eel is completely cooked before serving.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStorage Instructions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eKeep frozen at -18°C or below. Thaw in the refrigerator prior to cooking. Never refreeze after complete thawing. Seal packaging tightly to avoid freezer burn.\u003c\/p\u003e","brand":"Grayson Reid Underwood","offers":[{"title":"Default Title","offer_id":52310029369560,"sku":null,"price":31.14,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/7856\/1496\/files\/f15042b587f99def6db05f168db7531b.jpg?v=1787823354"},{"product_id":"frozen-eel-rolls","title":"Frozen Eel Rolls","description":"\u003cp\u003eOur premium frozen eel rolls are expertly rolled and processed, then flash-frozen immediately to lock in the natural juiciness and soft, fatty texture of fresh eel. Each roll features tightly layered eel meat with tender, succulent flesh and moderate fat content, delivering rich umami flavour without strong fishy notes. These pre-shaped eel rolls offer outstanding cooking flexibility, perfect for charcoal grilling, deep-frying, pan-searing, hot pot and stir-fry dishes. A handy time-saver for home cooking, backyard barbecues and restaurant-style meals for family and gatherings.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProfessionally pre-rolled eel portions, flash-frozen at peak freshness to preserve juicy, tender meat texture.\u003c\/li\u003e\n\u003cli\u003eNeat spiral-shaped cuts of uniform size for consistent cooking and attractive plating.\u003c\/li\u003e\n\u003cli\u003eRich, fatty eel meat with a balanced savoury taste and minimal fishy odour, appealing to diverse diners.\u003c\/li\u003e\n\u003cli\u003eHighly versatile: ideal for charcoal skewer grilling, deep-fried appetisers, hot pot ingredients and pan-fried mains.\u003c\/li\u003e\n\u003cli\u003ePre-processed to save preparation time, with no complicated cutting required after thawing.\u003c\/li\u003e\n\u003cli\u003eConvenient frozen format, suitable for long-term freezer storage for daily meals and party menus.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCooking Suggestions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThaw frozen eel rolls in the refrigerator before use. For charcoal grilling, thread the eel rolls onto wooden skewers, season with spices and grill over hot charcoal until golden and cooked through. For deep-fried appetisers, coat the thawed rolls with breadcrumbs and deep-fry in hot oil until crispy golden brown, then serve with soy dipping sauce and lemon wedges. For hot pot, drop the eel rolls into simmering broth and cook briefly until the meat is fully opaque. For a pan-seared style, fry the rolls on a hot iron plate until the surface is nicely seared, then garnish with chopped green onion and chilli. Do not overcook to keep the meat soft and moist, and ensure the rolls are fully cooked before serving.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStorage Instructions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eKeep frozen at -18°C or below. Thaw in the refrigerator prior to cooking. Do not refreeze once completely thawed. Keep packaging well-sealed to avoid freezer burn.\u003c\/p\u003e","brand":"Grayson Reid Underwood","offers":[{"title":"Default Title","offer_id":52310030647512,"sku":null,"price":28.26,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/7856\/1496\/files\/83fd377636a3c6da86cd71f33f7cc451.jpg?v=1787823397"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/7856\/1496\/collections\/f15042b587f99def6db05f168db7531b.jpg?v=1787823611","url":"https:\/\/grayctro.shop\/collections\/eel.oembed","provider":"GRAYSON REID UNDERWOOD","version":"1.0","type":"link"}